AFLW Women’s Sponsors – Driving Growth and Inclusion

The AFLW (AFL Women’s) competition is proudly supported by a diverse group of sponsors committed to advancing women’s Australian rules football. These partnerships play a vital role in promoting gender equality, athletic excellence, and community engagement across Australia. From grassroots development to elite performance, AFLW sponsors help create opportunities for female athletes to thrive both on and off the field.

The Premier Partner of AFLW is NAB (National Australia Bank), which has supported the league since its inaugural season in 2017. NAB’s sponsorship extends beyond the professional level, backing programs like Auskick and youth development to nurture the next generation of players. Major Partners include Toyota, AAMI, BHP, Chemist Warehouse, Coles, Cotton On, Crypto.com, Sportsbet, and Telstra, each contributing to the league’s visibility, infrastructure, and fan engagement.

Additional Official Partners such as Accor Hotels, Bunnings Warehouse, Gatorade, McDonald’s, Medibank, Pepsi, rebel, Sherrin, and Google enhance the AFLW experience through branding, product support, and promotional campaigns. These sponsors help ensure that AFLW continues to grow as a professional, inclusive, and inspiring platform for women in sport.