Facebook Top 100 Popular Search Keywords — Overview

The Top 100 Facebook search keywords for the U.S. reveal what users are most curious about across the platform, from sign-in and Messenger queries to Marketplace listings, Reels trends, local news, and viral content. This ranking helps marketers, community managers, and content creators understand real-time interests and social engagement patterns so they can tailor content and discoverability strategies.

To turn the list into action, organize keywords into hubs such as Account & Login, Marketplace & Buy/Sell, Video & Reels, Local News & Community, Celebrity & Entertainment, and How-To queries. Map each cluster to page templates and content formats: quick-answer pages for navigational queries, long-form explainers for how-to topics, and short, visual assets for Reels and viral-video searches.

Use keyword-research and analytics tools to validate volumes and long-tail variants, and to uncover autocorrect/autocomplete opportunities that reflect user intent on Facebook and adjacent search surfaces.

Technical and editorial best practices include applying VideoObject and SocialProfile schema where relevant, optimizing meta titles and descriptions for high-CTR phrases, prioritizing mobile-first load performance, and surfacing trending keywords in a “Top Searches” widget to capture micro-moments and increase repeat visits.